Privacy Policy

Thank you for visiting Preferred Lender. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy outlines how we collect, use, and safeguard your data when you visit our website or use our services. By accessing our website or engaging with our services, you agree to the practices described in this Privacy Policy.

Collection of Personal Information

We may collect personal information directly from you when you visit our website, fill out forms, or communicate with us. This may include:

• Contact Information: Name, address, phone number, and email address.
• Financial Information: When necessary to provide our services, we may collect loan-related details or documentation.
• Other Details: Any additional information you voluntarily provide to us.

We also automatically collect certain information about your device, browsing actions, and usage patterns through cookies and other tracking technologies.

Use of Personal Information

We use your personal information for the following purposes:

• To provide the services you request, including loan applications and personalized consultations.
• To communicate with you regarding your inquiries, services, or account updates.
• To improve our website functionality and overall user experience.
• To send relevant marketing communications and promotional materials, where permitted by law.

You may opt out of marketing communications at any time by contacting us or using the unsubscribe link provided in emails.

Sharing of Personal Information

Preferred Lender does not sell your personal information. However, we may share your information in the following scenarios:

1. Service Providers: Trusted third-party providers who assist in delivering our services (e.g., appraisers, underwriters, and IT providers).
2. Legal Obligations: Regulatory authorities, government agencies, or other third parties, as required by law or to protect our legal rights.
3. With Your Consent: If you explicitly authorize us to share your information for specific purposes.

Security of Personal Information

We take industry-standard measures to protect your personal data from unauthorized access, use, or disclosure. These measures include encryption, secure servers, and regular audits of our data practices. However, no method of data transmission over the internet is completely secure, and we cannot guarantee absolute protection.

Cookies and Other Tracking Technologies

Preferred Lender uses cookies and similar technologies to enhance your browsing experience, analyze website performance, and support our marketing efforts.

• Personalization: Cookies allow us to remember your preferences for a customized experience.
• Analytics: Tools like Google Analytics help us monitor website traffic and identify areas for improvement.

You can adjust your browser settings to decline cookies or notify you when a website attempts to set cookies.

SMS Opt-In Information

We respect your privacy when you opt in to receive SMS communications from us.

• No mobile information will be shared with third parties for marketing or promotional purposes.
• SMS originator opt-in data and consent will remain confidential and not be disclosed to any third parties.

Changes to this Privacy Policy

Preferred Lender reserves the right to modify this Privacy Policy as necessary. Updates will be posted on our website with the effective date clearly indicated. Your continued use of our services after any changes constitutes your acceptance of the updated policy.